Alex Morse was born and raised in Holyoke and is a proud product of the city's public schools. He is an alumnus of Brown University with a degree in urban studies, becoming the first in his family to graduate from college. On January 3, 2012, Alex B. Morse was sworn in as the youngest Mayor in the history of the city of Holyoke at the age 22.
Since taking office, economic development has been his number one priority. In his first year alone, Mayor Morse launched several new initiatives and incentives that have already catalyzed new growth – helping both retain existing businesses and attract new development. In education, the Mayor has made early literacy a major priority. With help from the United Way, he created a Community Literacy office in City Hall and launched a campaign to increase 3rd-grade reading scores. Mayor Morse has also made public safety a top priority. He has been a proponent of community policing strategies that have decreased crime statistics to a record low. By putting officers back on foot and bike patrol, launching a mobile community policing unit and new K-9 unit, 2012 was the first year in over 25 years that Holyoke was without a recorded homicide.
Mayor Morse’s success has provided national attention to Holyoke, helping to attract innovative minds that want to be a part of what’s happening in the Paper City. Mayor Morse was sworn into a second term in 2014 and has continued to market Holyoke as a great place to live, work, and have fun.