Jeffrey, who founded and operates a very successful retail business in downtown Palm Springs, would become the only business owner and employer on the Palm Springs City Council. Two of the most important drivers of their local economy are its unique retail and its world-class hospitality; Jeffrey brings important experience in both. He is the elected retail member of the Board of Directors of Visit Greater Palm Springs, their Convention and Visitors Bureau, an elected member of the Board of Directors of the Palm Springs Hospitality Association, a former member of the Board of Directors of Main Street Palm Springs, a member of the Bureau of Tourism Strategic Advisory Committee, and a founding member of the Palm Springs Roundtable. In each of those roles, Jeffrey volunteers his expertise and time to help grow Palm Springs’ economy, create jobs, and make Palm Springs the very special place that it is to live. In addition to his business acumen, Jeffrey brings deep community ties and involvement. Jeffrey is Chairperson of the City of Palm Springs Measure J Oversight Commission and a founding member and Chair of the Palm Springs Sister City Committee. Personally, and through his business, Bernstein has worked extensively on partnerships with local non-profit organizations including DAP Health, Desert Arc, the Human Rights Campaign, the LGBT Community Center of the Desert, Modernism Week, The Palm Springs Animal Shelter, The Palm Springs Cultural Center, The Palm Springs International Film Society, The Palm Springs Library, and others. Prior to moving to Palm Springs, Bernstein spent 25 years in the television industry, launched his own e-commerce business, owned and operated a restaurant, and founded Cable Positive, a national AIDS awareness organization.