Washington, DC – Today LGBTQ+ Victory Fund launched its new name, new logo and new visual identity. This new brand honors LGBTQ+ progress since the organization’s inception in 1991, celebrates LGBTQ+ people’s joy and resilience in the face of ongoing anti-LGBTQ hate and recognizes the broad diversity of the LGBTQ+ community through the addition of the plus sign.
Watch the brand launch video here!
“In many ways, the LGBTQ+ community is at an inflection point. While LGBTQ+ people continue to run for office in record numbers, we still have to elect over 35,000 more out LGBTQ+ people to office to achieve equitable representation,” said Mayor Annise Parker, President & CEO of LGBTQ+ Victory Fund. “Our look may be new, but our mission to elect pro-choice LGBTQ+ leaders to public office has not changed. Until we achieve true equality, we will continue supporting LGBTQ+ candidates up and down the ballot who are ready to serve their communities.”
“At its core, our new visual identity is a love letter to the LGBTQ+ community. We hope it will honor the progress we’ve made while also highlighting the joy and resilience LGBTQ+ people are channeling in the face of an avalanche of anti-LGBTQ hate,” said Jarod Keith, Creative Director of LGBTQ+ Victory Fund. “When LGBTQ+ people are united, we are a powerful force for progress across the globe, which is why this new brand is also a rallying cry for our community to support LGBTQ+ candidates or consider running for office themselves. Our work is not done until LGBTQ+ voices are in all halls of power.”